To build a successful business you have to start to obtain assets. In our business, we are now moving into selling and purchasing internet sites around our SEO space. So we are targeting internet sites that are around S.E.O, outsourcing, web video production Melbourne, small company and providing internet marketing solutions for firms. We’re also targeting geographic related terms like Melbourne dentist, Melbourne chiropractor and we’re buying those kinds of dot coms like Melbourne chiropractor. We are building up this portfolio of assets that may end up feeding into our existing business and making it even stronger. That’s truly what we would like to start to contemplate.
The query you have to start to ask yourself now is what can I do to make sure I have a clear plan of the business that I am attempting to build?
With the internet sites we are acquiring, we could begin to target them, get them quite easily ranked. Melbourne Funeral Services we rank number one for that. Now it becomes an amazing lead generator. How much easier is it for me to go to a funeral client and me to assert, we have already got the site that is reaching number one for the term that you are going after. We e-mail all the funeral directors in Melbourne and then we say, we will be able to only work with one of you. Here is what we need, do it now or your competition will. It’s a extraordinarily powerful positioning point for us. There’s no continuity payment to us. We’ve thrown around alternative routes to monetize it. That’s the first way that we’re looking. The second way is we’re going to make it maybe like online directories where potentially we could just list all of the different companies and we would charge them $30 a month or something to get listed in that business. So that is another area that we’re focusing on.
You really need to be sure that you focus in on one particular area and don’t just jump from place to place. One of my small business coaching clients when he came to me, he is in the photography business, he had heard about online marketing and started to get keen on it. He had a pal who was a real estate person and they came up with this magnificent advertising strategy to sell online marketing to real estate folks and build up these tiny portal websites and get them ranked. He had this big idea.
I announced, you are a shutter-bug let’s concentrate on your photography business. If you like internet marketing, let’s start to do internet marketing solutions on your business. By the way, our small business internet marketing review hold more ideas on this which you might want to read. Now it’s starting to go crazy. We are starting to add facebook parts, we’re starting to ensure all his onpage is all correct. We are simply bringing in such a lot of different elements into the business that he is already doing.
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